Throwback: When Salman Khan surprisingly connected to Ajay Devgn’s ‘Golmaal Again’

Back in 2017, when Salman joined the ‘Golmaal Again’ bandwagon, it wasn’t just about extending goodwill. His involvement was tied to something personal—his Being Human brand. In a savvy move, Salman tweeted a photo featuring Ajay Devgn, Parineeti Chopra, Arshad Warsi, Tusshar Kapoor, Shreyas Talpade, and Kunal Khemu, all spotted riding Being Human cycles. The endorsement seamlessly blended into the film’s marketing, with Salman thanking the cast for showcasing his charity’s product.

It was a classic win-win for both Salman Khan and the Golmaal team. ‘Golmaal Again’ got the boost of Salman’s formidable influence, while Being Human benefited from some prime placement in one of Bollywood’s biggest festive releases.

This fourth installment of the wildly popular ‘Golmaal’ franchise promised the same brand of quirky, over-the-top comedy, but with a fresh twist—horror. The trailer teased a “no logic, only magic” approach, sticking to the formula that made its predecessors a hit with audiences. With Parineeti Chopra stepping into the female lead, a role previously held by Kareena Kapoor Khan, and Tabu joining the ensemble, it had the star power to make a splash during Diwali.

However, the stakes were even higher given the box office clash with Aamir Khan’s ‘Secret Superstar.’ Yet, the appeal of ‘Golmaal Again,’ with its mix of slapstick, supernatural elements, and nostalgia, ensured that it would attract its fair share of festive season crowds.
Looking back, Salman’s well-timed involvement not only boosted the film’s visibility but underscored how Bollywood’s biggest stars often collaborate in subtle yet impactful ways, even when they aren’t headlining the same project.